As an inbound marketing expert, I am well aware that website speed has increased importance in affecting rankings on Google. Before launching my new website I went ahead and checked how to increase website speed in WordPress. The information is somewhat overwhelming however if you decide on DIU approach it can be simplified to few basic and important tasks. Website speed affects user experience and statistics shows that more users will abandon the slower your website is. Creating this website presented me with a challenge. The design and theme used were slow to load and performed badly while running a Google speed test. I took the challenge seriously and tried hard to improve my website performance. The initial results were discouraging and I was about to redesign and start all over.
How did I check my website speed?
I used two online tools
The results on Google tool were 51/100 on Desktop and 32/100 on mobile, the website was not doing much better at Pingdom’s test.
After many hours spent on improving the website (more on the actual steps on my next post), I succeeded in getting the website’s speed improved to 91/100 on desktop and 65/100 on mobile ( my next task is to win mobile speed). see results here.
I am happy with this results and I will further improve speed.
Is speed important for your WordPress Website
studies in recent years are showing that attention span of users is getting shorter. You do not have a lot of time to impress your visitor and converting. If your website is slow the average. A recent study by StrangeLoop had discovered that every second count and each delated second will drop conversion down by 7%. Visitors will leave before the website loads and move on to the next result.
What Makes a WordPress Website Slow? Understanding Before Fixing
This is a list I gathered from multiple sources that might affect your website speed
- Your hosting server slow to react
- Image sizes are not optimized for speed
- Plugins that slow the website
- Scripts slowing you done
- wrong WordPress configuration
The steps I took to speed my website or How to increase website speed in WordPress
- Use a cache plugin: To keep explanation not too technical you should know that every time a user access a WordPress page, the page is created on that time. WordPress pages are not stored and ready to load, the pages are generated using lots of sources and processes. This process of dynamically building the page slows loading time. The solution, create a cached version of your pages. There are many cache plugins to choose from. I chose WP fastest cache. (I will write on other caching plugins soon)
- Optimize image size and file type. In general, you should try to optimize your image file size to be below 70 kb
- Update whenever a WordPress update or its’ plugin is available
- Optimize WordPress databases for speed
There are much more advanced steps for WordPress website speed optimization. If you would like me to optimize your website for a guaranteed PageSpeed Insight result please reach out through the contact me page