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In the last 6 months I am managing a conversion rate optimization campaign. I had implemented the below steps to increase sales by 20%. The lift was possible mainly because the client was ready and willing to invest in getting this achieved. Before I start any project I implement measuring. I believe that Lord Kelvin

The task of conversion rate optimization is a never ending task that involves improving almost any aspect of your website. The more work you need to perform in order to get more conversion will require you to use more tools. This list is not a complete list of top free conversion rate optimization tools, but

Many times I am being asked who do people bother to add items to their shopping cart and than leave. Many articles, research papers, infographics  and other were written and created on how to reduce abandoned carts. I will not try to compete with those resources and I will share few I like   This

The average bounce rate is approximately 40.5%. These are people who visit your website and immediately click away. Unfortunately, when visitors leave without engaging with your content, they’re unlikely to return. Exit intent popups are one of the best ways to increase your conversion rate and turn these people into repeat visitors and eventually, paying