What are the reasons for cart abandonment – Are abandoned carts bad?

Many times I am being asked who do people bother to add items to their shopping cart and than leave. Many articles, research papers, infographics  and other were written and created on how to reduce abandoned carts. I will not try to compete with those resources and I will share few I like

 

There are many more.

Look at the chart below to see the stats for a survey done about reasons for cart abandonment.

 

reasons for shopping cart abandonment
reasons for shopping cart abandonment

I claim that it is important to act and reduce cart abandonment however all merchants should expect a healthy amount of abandoned carts and embrace this as an opportunity to increase sales.

Abandoned carts are great!

Suggested steps

  1. Act to reduce abandoned carts
  2. Implement funnel measuring to understand where your carts are abandoned
  3. Implement smart list building actions to gather info/email of those who are about to abandon
  4. Reach out to those who abandoned via cart abandonment recovery email or SMS
  5. Measure and improve

If done correctly a conversion rate of 15% is easily achieved, I was involved in projects that conversion rates of over 20% were achieved.

Lets talk on this opportunity.

 

What are the reasons for cart abandonment – Are abandoned carts bad?
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